Grimscote Manor Hotel, Coleshill, Birmingham

A family run Coleshill hotel offering a charming setting for your stay whether business or leisure

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The Grimscote Manor Hotel

Lichfield Road, Coleshill, Birmingham, B46 1LH

Tel: 01675 464 222

Email: info@grimscotemanor.co.uk

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A brief history of the Grimscote Manor Hotel in Coleshill

Weddings


About seven years ago some friends of ours asked if they could hold their wedding reception in our old marquee (a pre-war circus tent) which was set in the grounds of Grimscote Manor Hotel and which we currently used for our annual charity fund-raising event. It was after the huge success of this first wedding reception that we decided to fully progress into the wedding business. This proceeded to fill rooms at weekends and generate a much needed income injection. We re-mortgaged and spent a lot of time and money on re-landscaping the ideal wedding areas of Grimscote Manor Hotel. We added a bandstand, waterfall, Monet bridge and new marquee amongst many other things, to the lower part of the gardens. By the time the work was completed, we had already received some future bookings for weddings. This part of Grimscote Manor Hotel took a little longer than the B&B side had to take off, as weddings have to be booked so far in advance. We had many interested couples and their families come to view the wedding package, a large percentage of whom booked with us. Therefore after an initially slower start, we became the very well respected wedding venue we are today.


Grimscote future


There have been many more changes at Grimscote Manor Hotel; again doing all of the work as a family, we have joined the annexe and the manor house together and moved up from a 2 star small hotel to a 3 star small hotel. We have also been granted planning permission to build a ten bedroom extension and an orangery.


With these changes implemented, we plan to become a 4 star hotel in the next few years, complete with a fantastic restaurant and an amazing wedding service and venue.


Grimscote Manor Hotel Coleshill, NEC

Gill and I first noticed the property go on the market in 2000, when it was a semi-derelict manor house with a small B&B annex; set in what can only be described as slightly overgrown gardens with swimming (cess) pool filled with discarded empty oil cans and a dead rat trying to do the backstroke. We instantly fell in love with it, the hotel not the dead rat, and we therefore decided to buy it and began our incredible journey to transform the derelict manor house into the 3 star hotel it is today.


In order to be able to afford the move, Gill and I both had to sell our own properties, and we then spent the next ten years working tirelessly to transform the place, with a lot of help from my brother Gordon, and all of us working essentially non-stop for the whole ten years. However, we began to see all our hard work start to pay off when after a few years we managed to turn the B&B annex (which was actually a converted garage) into a 2 star small hotel complete with ten bedrooms and a restaurant

This section of the manor house had been possibly the worst neglected, as amongst other things it contained plastic bags filled with things you could only imagine and we later discovered the reason for that; it had been used to house illegal immigrants which when the police raided it, they had managed to apprehend over thirty individuals.


The timing of our purchase of Grimscote Manor Hotel couldn’t have been a better, as work on the new M6 Toll Road had just begun and we were therefore almost instantly full. Our initial clientele were the contractors for the toll road, and therefore wanted nothing more than cheap and clean accommodation, so we opted for a ‘bums on beds’ and ‘cheap and cheerful’ policy, which worked perfectly for that time.

Over the next three years we used the money we had made from this B&B venture to renovate and improve the property and re-landscape the surrounding gardens. We also built a new house in the grounds, once again doing all the work within the family; which meant that Gill was single-handedly running the B&B in its entirety, as well as running her own catering company and bringing up our young daughter Georgie. I was also running my own building company to help with cash flow, alongside the entire renovation process. It was a long and hard process, but one that we found to be extremely rewarding in the long run.


When the toll road was completed, the business we had prepared ourselves for suddenly ceased, almost completely. After six months of being pretty much empty, we decided to take the next step and once again transform ourselves to suit the market we believed was there for our taking. We divided the annexe section into ten bedrooms, all en-suite and improved the restaurant facilities, taking it from a bed and breakfast to a 2 star hotel in the space of three months. Fortunately our changes were well received and we gained the new customer base we had been aiming for. This process was aided by our website, and then later by review sites, in particular Trip Advisor, both of which enabled us to gain valuable feedback from our guests and gave potential guests honest insights into our family investment and the facilities and services we provided.

Grimscote Manor Bandstand at twilight Grimscote Manor Hotel Coleshill, NEC